How to digitize sales processes to be competitive in the market?
Digitization has become a popular concept in today's society, so much so that it can be defined as...
Globalization has changed the modern world, breaking down the barriers and reducing the distances between countries. This transformation has impacted companies, even small and medium-sized ones, which can quickly conquer markets and customers unattainable a few years ago.
While already growing, the implementation of digital services under the Coronavirus pressure has sped up the trend. In fact, during the lockdown period, online purchases and digital contacts have increased considerably, pushing companies to optimize and strengthen their digitization and internationalization processes rapidly.
Having commercial relationships with companies abroad allows you to expand your business, increase your sales, and consequently boost your turnover
In light of the new changes, it is therefore essential to internationalize a company to reach a larger number of customers, partners, and suppliers.
You must also consider the brand reputation of a company that presents itself with multilingual access to its website and services. Users will gain a positive perception of a brand that is multinational, which assumes greater prestige and authority.
If you want to know how to internationalize a company, We Are Fiber is the ideal partner.
We create a specialised multilingual team that can manage your customer care, outbound services, data entry, and your business’s smart sourcing needs.
What is meant by the internationalization of companies?
Internationalization of a company means international sales, buying from foreign suppliers, production outside of national borders and the sourcing of foreign financing. The main objectives of these changes are to increase revenues and reduce costs.
Before taking this step, your company must have specific requirements: quality products suitable for foreign markets, financial strength, competitive pricing and the adequate resources to invest.
It doesn't matter if you are a small or large business; it is not the company’s size that makes the difference but rather your strategic vision. If you have winning ideas and a well-structured strategy, even the smallest of companies can aim for internationalization, to ensure success in an increasingly saturated and competitive market.
Why do companies go international?
Usually, entrepreneurs aim for internationalization because it is a brilliant opportunity for growth, but in some cases, it can offer the only way to resist the crisis.
However, Internationalizing a company is not an overnight operation that is performed with a simple snap of the fingers. You will need to plan your strategy with the awareness that the challenge is complex but stimulating. Much depends on the company's willingness and ability to adapt. Still, above all, it is necessary to rely on a qualified and competent partner like We Are Fiber, who has the appropriate cutting-edge tools to expose the unexpressed potential of your business is the ideal partner for you.
Globalizing a company means being ready for a radical internal change of business processes (economic, organizational, strategic, administrative, legal, etc.).
What are the advantages of internationalization?
We can identify two types of motivations that push entrepreneurs to internationalize a company: internal and external.
Let's assume that a business is already established on the internal market and wants to expand this strength externally. In this case, we are talking about internal motivations. The advantages are: lower costs than competitors and a product or service perceived as unique by customers and therefore cannot be duplicated by competitors.
If, on the other hand, a company has great difficulties in the internal market, internationalization becomes the only possible way to grow. In this case, we are talking about external motivations and the advantages are to be found in the lower cost of labor and the level of skills already present "on-site".
More and more companies, even small ones, are aiming for internationalization. Still, they do so in a poorly articulated and badly structured way since it is not so easy to recreate a winning model abroad. Furthermore, there is a fear of not having the strength and ability to manage and sustain the complicated process.
How to create a winning internationalization strategy?
We understand that the internationalization process cannot be improvised, but rather a carefully planned strategy is necessary to allow companies to compete without losing authority.
First of all, you will have to broaden your horizons and not just think locally or nationally, but globally. During this process, We Are Fiber helps you to define your company’s internal operations, making a careful and precise evaluation of the products and their pricing, thus ensuring that they are suitable for the foreign countries.
You have to identify the strengths and weaknesses, harnessing your powers and bolstering your weaknesses
In this way you can find the most suitable target market, taking into account that their way of thinking, acting and buying is different from others. In this case, a business plan helps you to effectively manage costs, timing, earnings, financial flows, etc.
After these assessments, you must intervene in the most appropriate way for the company, optimizing sales abroad and exporting a winning, flexible and versatile business model for each foreign market.
Contact We Are Fiber now to find out about all the multilingual services we offer to assist you in launching your company towards new borders.
Email: info@wearefiber.com
Telefono (It): +39 024 210 1122
Telefono (Regno Unito): +44 203 870 4408