--- title: We Are Fiber Blog - English | Teleselling and telemarketing description: Teleselling and telemarketing | We Are Fiber Blog - English version --- [![](https://www.wearefiber.com/hs-fs/hubfs/Risorsa%2037.png?width=273&height=90&name=Risorsa%2037.png)](https://www.wearefiber.com/en/) - [Approach](https://www.wearefiber.com/en/approach) - [About](https://www.wearefiber.com/en/about) - [CSR projects](https://www.wearefiber.com/en/blog/tag/csr-projects) - [Knowledge base](https://www.wearefiber.com/en/blog/tag/knowledge-base) - [Governance](https://www.wearefiber.com/en/governance) - [Blog](https://www.wearefiber.com/en/blog) - [Careers](https://www.wearefiber.com/it/careers) - [Contacts](https://www.wearefiber.com/en/contacts) English - [Customer Service](https://www.wearefiber.com/en/customer-service-in-outsourcing) - [Ticket management](https://www.wearefiber.com/en/ticket-management-in-outsourcing) - [Digital customer care](https://www.wearefiber.com/en/digital-customer-care) - [Help Desk](https://www.wearefiber.com/en/help-desk-in-outsourcing) - [Chatbot](https://www.wearefiber.com/en/chatbot-in-outsourcing-1) - [Booking office](https://www.wearefiber.com/en/booking-office-outsourcing) - [Smart assistance](https://www.wearefiber.com/en/smart-assistance-in-outsourcing) - [Back Office](https://www.wearefiber.com/en/back-office-in-outsourcing) - [Data entry](https://www.wearefiber.com/en/data-entry-outsourcing) - [Data enrichment](https://www.wearefiber.com/en/data-enrichment) - [Document management](https://www.wearefiber.com/en/gestione-documentale) - [Logistic management](https://www.wearefiber.com/en/gestione-logistica) - [Order management](https://www.wearefiber.com/en/gestione-ordini) - [Process Management](https://www.wearefiber.com/en/process-management-in-outsourcing) - [Control room](https://www.wearefiber.com/en/control-room-outsourcing) - [Quality audit](https://www.wearefiber.com/en/quality-audit-in-outsourcing) - [Robotic process automation](https://www.wearefiber.com/en/robotic-process-automation-in-outsourcing) - [Outbound Marketing](https://www.wearefiber.com/en/outbound-marketing) - Industry - [Healthcare](https://www.wearefiber.com/en/healthcare-in-outsourcing) - [Ecommerce](https://www.wearefiber.com/en/ecommerce-in-outsourcing) - [Food delivery](https://www.wearefiber.com/en/food-delivery-in-outsourcing) - [Retail](https://www.wearefiber.com/en/retail-in-outsourcing) - [Finance & Insurance](https://www.wearefiber.com/en/finance-e-insurance-in-outsourcing) - [Mobility](https://www.wearefiber.com/en/mobility-in-outsourcing) - [Travel](https://www.wearefiber.com/en/travel-in-outsourcing) - [B2B services](https://www.wearefiber.com/en/b2b-services-in-outsourcing) - [Approach](https://www.wearefiber.com/en/approach) - [About](https://www.wearefiber.com/en/about) - [CSR projects](https://www.wearefiber.com/en/blog/tag/csr-projects) - [Knowledge base](https://www.wearefiber.com/en/blog/tag/knowledge-base) - [Governance](https://www.wearefiber.com/en/governance) - [Blog](https://www.wearefiber.com/en/blog) - [Careers](https://www.wearefiber.com/it/careers) - [Contacts](https://www.wearefiber.com/en/contacts) Posts about # Teleselling and telemarketing ## [Sales outsourcing: the strategic choice that leads to success](https://www.wearefiber.com/en/blog/2020/11/02/sales-outsourcing-the-strategic-choice-that-leads-to-success) January 31, 2022 Are your salespeople struggling to get results? Do their efforts not lead to improvement? [READ MORE](https://www.wearefiber.com/en/blog/2020/11/02/sales-outsourcing-the-strategic-choice-that-leads-to-success) ## [Valuable tips for efficient management of outbound call centers](https://www.wearefiber.com/en/blog/2021/06/23/valuable-tips-for-efficient-management-of-outbound-call-centers) January 31, 2022 Are you looking for **outbound call center tips** to optimize your company's outbound call flow... [READ MORE](https://www.wearefiber.com/en/blog/2021/06/23/valuable-tips-for-efficient-management-of-outbound-call-centers) ## [Positive thinking about sales, the techniques to be used and the rules to follow](https://www.wearefiber.com/en/blog/2020/10/14/positive-thinking-about-sales-the-techniques-to-be-used-and-the-rules-to-follow) January 31, 2022 The goal of every company is to sell as much as possible and maximize profits. Of course, not all... [READ MORE](https://www.wearefiber.com/en/blog/2020/10/14/positive-thinking-about-sales-the-techniques-to-be-used-and-the-rules-to-follow) ## [Telemarketing campaigns: a current strategy now more than ever](https://www.wearefiber.com/en/blog/2021/06/29/telemarketing-campaigns-a-current-strategy-now-more-than-ever) January 31, 2022 When we speak of **telemarketing campaigns**, we immediately think of the classic phone call that comes... [READ MORE](https://www.wearefiber.com/en/blog/2021/06/29/telemarketing-campaigns-a-current-strategy-now-more-than-ever) ## [Measure call center performance](https://www.wearefiber.com/en/blog/2021/01/07/measure-call-center-performance) January 31, 2022 Perhaps your business needs a call center and you are wondering how to optimize your assistance... [READ MORE](https://www.wearefiber.com/en/blog/2021/01/07/measure-call-center-performance) ## [How to digitize sales processes to be competitive in the market?](https://www.wearefiber.com/en/blog/2020/09/14/how-to-digitize-sales-processes-to-be-competitive-in-the-market) January 31, 2022 **Digitization** has become a popular concept in today's society, so much so that it can be defined as... [READ MORE](https://www.wearefiber.com/en/blog/2020/09/14/how-to-digitize-sales-processes-to-be-competitive-in-the-market) ## [Is it Worth Opening a Call Center?](https://www.wearefiber.com/en/blog/2020/11/12/is-it-worth-opening-a-call-center) January 31, 2022 Opening and managing a call center is a rather complex activity, yet this can also produce ample... [READ MORE](https://www.wearefiber.com/en/blog/2020/11/12/is-it-worth-opening-a-call-center) ## [How to increase sales with a CRM service: the complete guide](https://www.wearefiber.com/en/blog/2020/07/20/how-to-increase-sales-with-a-crm-service-the-complete-guide) January 31, 2022 **Advantages and methods of use: everything you need to know about CRM and how to use it for every...** [READ MORE](https://www.wearefiber.com/en/blog/2020/07/20/how-to-increase-sales-with-a-crm-service-the-complete-guide) ## [Is your call center failing? See our advice on how to make it succeed](https://www.wearefiber.com/en/blog/2020/08/05/is-your-call-center-failing-see-our-advice-on-how-to-make-it-succeed) January 31, 2022 If your **call center productivity is** struggling to take off and you are looking for a way to... [READ MORE](https://www.wearefiber.com/en/blog/2020/08/05/is-your-call-center-failing-see-our-advice-on-how-to-make-it-succeed) ## [Call centers: keeping in touch with customers, from assistance to telemarketing](https://www.wearefiber.com/en/blog/2021/08/10/call-centers-keeping-in-touch-with-customers-from-assistance-to-telemarketing) January 31, 2022 **Inbound and outbound call centers** are essential services for companies. Indeed, every company needs... 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Do their efforts not lead to improvement? Very often, it is not up to them. In all likelihood, you have chosen the best sellers on the market, but despite this, your earnings are not growing. In most cases, sales companies do not have the time and resources available to evaluate and analyze results, in order to steer their actions in the right direction. The answer to this type of problem is outsourcing! Having a winning idea is frequently not enough to be competitive in the market, but, more than this, it is necessary to possess knowledge and professional skills, so as to present these ideas to customers effectively and efficiently. Sales outsourcing: when is it convenient? Entrusting sales to an outsourced team is certainly an excellent solution for those companies that fail to obtain their desired results. But when is this a necessary choice? By relying on outsourcing, a company delegates part of its activities to specialized professionals, so implementing an effective savings strategy. This concept, of course, can be applied to the commercial sector, where the case we are considering is that of outsourcing the sales process. Imagine having professional sales geniuses on your team who don't need training. This is the dream that becomes a reality with outsourcing. In general, outsourcing the sales function is recommended at three specific times. Firstly, it is advisable in the case of seasonality, such as Christmas, summer, or for product launches, where it is necessary to increase the sales staff for a set period. Secondly, it is beneficial to rely on outsourcing when a new geographical area has to be covered. Finally, outsourcing is of great assistance when it becomes essential to access different sales channels, in order to build on the brand experience and reach a wider target. It is useful to think of outsourcing in terms of coaching for a limited period of time, with the aim, once optimized and enhanced, of the process returning to being an internal and integral part of the business. Seen in this light, outsourcing could be a valid solution for companies that intend to qualify and improve their methodologies, with the intention of acquiring the right skills for autonomous and efficient management of their businesses. The advantages of outsourcing sales Outsourcing does not imply outsourcing people, but rather outsourcing a function, in order to bring a new approach to the organization, to achieve results that are no longer achievable with a more traditional sales strategy. But, what are the real benefits of outsourcing sales? Time saving: By outsourcing your sales, you will not need to train staff, resulting in your company saving time. This positive aspect will allow you to focus on other crucial aspects of your business. Greater flexibility: Another advantage of outsourcing is the increased flexibility in terms of interventions in the market. Consider operating in a market where there is no certainty about the future. Due to outsourcing, you can increase or reduce efforts and investments in a very flexible manner. Improved results: Sales experts know the best selling techniques and methods and are usually more likely to sell a product or service than you or your team. Choosing the best outsourcing company We are undergoing a time of profound change. The challenges imposed by competition from online retailers and internationalization have a strong impact on the sales strategies of brands. To cope with this situation, sellers are required to be increasingly trained on the product, but also on the market and on how to interact with consumers. Furthermore, sellers must not only be able to answer every question about the product, but must be able to guide potential customers through the brand experience offered by a company. This often starts on the web, continues in-store, and then consists of after-sales services, both online and offline. In this scenario, it is vital to reinvent and redefine the sales strategies, supporting staff with skills and knowledge that follows the pace of market changes. It is therefore advisable to evaluate the possibility of outsourcing the sales force, in order to achieve the set business objectives. We Are Fiber is a company specialized in outsourcing, where we provide professionals able to offer a personalized service. Together with our customers, we ascertain the best strategies for managing the sales network. One of our sales professionals will be there to support you, by constantly monitoring your results. We Are Fiber provides the necessary tools to manage a motivated and performing sales network, able to reach company objectives with a personalized development plan, aimed at increasing conversion rates and turnover. Request a consultation: our experts are ready to give you all the help you need to implement and improve your business. Email: info@wearefiber.com Telephone (It): +39 024 210 1122 Telephone (UK): +44 203 870 4408", "author" : { "@type" : "Person", "name" : "marzia", "sameAs" : "", "url" : "https://www.wearefiber.com/en/blog/author/marzia" }, "dateModified" : "31/01/2022", "datePublished" : "31/01/2022", "headline" : "Sales outsourcing: the strategic choice that leads to success", "image" : { "@type" : "ImageObject", "height" : 400, "url" : "https://f.hubspotusercontent-eu1.net/hubfs/25104942/Imported_Blog_Media/outsourcing-sales-1-1024x576.jpg", "width" : 750 }, "mainEntityOfPage" : "https://www.wearefiber.com/en/blog/2020/11/02/sales-outsourcing-the-strategic-choice-that-leads-to-success", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://25104942.fs1.hubspotusercontent-eu1.net/hubfs/25104942/Risorsa%2037.png" }, "name" : "", "url" : "www.wearefiber.com" } } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "articleBody" : "Are you looking for outbound call center tips to optimize your company's outbound call flow management? Then you're in the right place! Outbound activities could be said to be living through their second ‘youth’, especially in this post-pandemic period. Indeed, even the telephone, considered by some to be an outdated means of advertising, is actually still very useful. But be careful: the outbound call center is not aimed exclusively at promoting your business, but necessary for many other activities. In fact, We Are Fiber offers outbound services such as: survey: collection of opinions and feedback relating to a product or service, which is subsequently analyzed and consulted; credit recovery: through a customized business approach, the most adequate and discreet method is used to recover credit from insolvent customers; B2C / B2B teleselling: promotion of a product that is offered to a potentially interested target, with the aim of increasing sales and testing new markets; telemarketing: advertising campaigns that include market research and are intended to generate new contacts. Tips for the outbound call center: using specific software If we try to get to the heart of the challenge, let’s look at some valuable tips for an outbound call center. Firstly, you need to equip yourself with specialized cutting-edge software, which helps manage all the outgoing calls of your company. A modern device can automate all telephone operations, which would otherwise require significant staffing investment. With automated software, on the other hand, costs are cut, since limited but targeted human resources can be used so as to manage outgoing calls in an optimal fashion. The same resources have to take care of fewer tasks, as much of the work is automated, and so employees are able to work in a calmer and more satisfactory environment. Call center management software is a versatile and useful tool for every activity, from start-ups to large companies. In addition to simplifying telephone operations, you are more likely to close telephone contracts quickly. Our numbers prove it. Partners who have used our services saw a 16% increase in sales percentages. We also boast excellent percentages in debt collection, with a high degree of satisfaction on the part of both creditors and debtors. Advice for outbound call centers: how to be convincing Regardless of the service offered, you must consider that a telephone conversation is completely different from a face-to-face conversation. You cannot use visual techniques or gesticulate persuasively. How, then, can you ensure that you are convincing? Why should someone on the other side of the phone trust a stranger? To be convincing, the operator must immediately highlight the usefulness of the product or service offered. A no, thank you is still often likely, but the operator must try to convince the potential customer by insisting, but always doing so gracefully. The best way to do this is by using appealing keywords that strike the right chords to tickle the interest and curiosity of the person. ‘Utility’ and ‘savings’ are such words, where emphasizing this helps gain the attention of even the most hasty and disinterested customer. Education and clarity Customer responses are not always polite. Indeed, sometimes they risk being offensive and even vulgar. In this case, of course, the operator should not stoop to this level. Doing so would naturally lose the customer, if ever there was any chance of retaining the person. Secondly, mud is thrown on the whole company, which is identified with that operator. Responding politely is therefore the first rule, whatever the attitude of the potential customer. Education is accompanied by another fundamental quality: clarity. On the phone, there can be a thousand distractions for the person called, so the operator must speak clearly and articulate the words perfectly, so that there are no possible misunderstandings. Another little trick is to repeat the advantageous price, the benefits offered and the terms of the promotion or proposal several times. In this way, the interlocutor will have a clear idea of what is being offered. Multilingual staff, flexible staff and training After analyzing the primary tips for outbound call centers, here are the benefits you can receive by relying on us at We Are Fiber. Do you have a company and want to expand abroad? We provide you with a multilingual staff that will give your company international flair. We also ensure flexible sales-oriented staff who can adapt to your needs to help you reach your goals more easily. Our focused training department will help transfer your corporate culture to the operators, giving continuity to the entire service. Are you interested in our services? Test them with the “Try and Buy” formula, where you can evaluate the work of our team for two months before making a decision with complete peace of mind. Contact us now!", "author" : { "@type" : "Person", "name" : "marzia", "sameAs" : "", "url" : "https://www.wearefiber.com/en/blog/author/marzia" }, "dateModified" : "31/01/2022", "datePublished" : "31/01/2022", "headline" : "Valuable tips for efficient management of outbound call centers", "image" : { "@type" : "ImageObject", "height" : 400, "url" : "https://f.hubspotusercontent-eu1.net/hubfs/25104942/Imported_Blog_Media/Consigli-1024x576.jpg", "width" : 750 }, "mainEntityOfPage" : "https://www.wearefiber.com/en/blog/2021/06/23/valuable-tips-for-efficient-management-of-outbound-call-centers", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://25104942.fs1.hubspotusercontent-eu1.net/hubfs/25104942/Risorsa%2037.png" }, "name" : "", "url" : "www.wearefiber.com" } } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "articleBody" : "The goal of every company is to sell as much as possible and maximize profits. Of course, not all negotiations result in a sale, nor do all visitors to an e-commerce site convert into customers. However, there are mental attitudes that, while not directly intervening in the negotiation or in the choices of the potential customer, increase the number of sales and, consequently, the company profit. This attitude can be summed up in two words: positive thinking. It is a mix of motivation, optimism and positive attitude that helps to better master sales techniques, planning, communicating and relating to partners and customers. The power of positive thinking must, naturally, be supported by ad hoc tools capable of adapting perfectly to the needs of your company. With this in mind, We Are Fiber is the ideal partner to support sales with valuable contacts, and make your customer service more efficient. In this regard, we can strengthen the mental energy and positive thinking that must be channeled into your company, to implement the services you require successfully. To find out more information, contact us at We Are Fiber. What is neuromarketing? The strength of positive thinking is closely linked to the concept of neuromarketing, resulting from the fusion of two words: neuro and marketing. The first term is an abbreviation of neurology, that is the branch of medicine that studies the anatomy and physiology of the central nervous system, the peripheral somatic system and the peripheral autonomic nervous system. The second term refers to the process of buying and selling products and services. Neuromarketing therefore means neuroscience applied to marketing and sales, which hence focuses on the knowledge of the cognitive processes that push a consumer to become a customer. For companies, as sellers, it is critical to understand what influences the behavior of buyers, so as to intervene in a precise manner. Marketing is wrapped up in the concept of communication, so it is necessary to communicate in the right way with potential customers to break down their defensive barriers and win their trust. It is not an easy step, but it is essential to understand the customer's buying behavior in order to achieve this. In this context, all the tools offered by positive thinking must be exploited, which helps in terms of empathizing with the buyer. Positive thinking through the customer experience Many companies do not pay the right attention to the customer experience, which is an absolutely fatal mistake. The key to positive thinking lies with the customer experience, that is, the set of thoughts, emotions, opinions and instincts that accompany the customer before, during and after the purchase process. The sensations and emotions experienced by the potential buyer vary depending on whether he is in a factory, a shop, a shopping center or in front of the PC while browsing an e-commerce site, but they all have a decisive impact on his final choice. For this reason, it is advisable to rely on an extremely efficient and dependable customer care service. This is where We Are Fiber can assist, being perfectly capable of responding adequately and comprehensively to user requests using a variety of different channels. As previously touched upon, empathy is a fundamental tool that is part of neuromarketing and helps in terms of building customer loyalty. A customer service, when done correctly, is certainly something which customers perceive positively, thus triggering a cycle that leads to loyalty. It is also important to understand that most purchases are made instinctively, and not rationally. Have you ever gone shopping to buy shoes and come back with a shirt and jacket instead? That's why it's critical to appreciate the thinking patterns that affect shopper behavior. Law of attraction and positive thinking When we talk about the techniques of positive thinking, naturally the law of attraction will come up, a theory applicable in any field. In a sense, the law of attraction implies longing for something, so as to make it happen. For instance, perhaps you meet a client described by many of your employees as obnoxious, short-tempered and unbearable. Hence, when you meet, you hold a prejudice against him and, even if he appears likeable and bright, your preconception prevents you from seeing his positive aspects. In contrast, let's assume your co-workers have given you a very positive picture of a customer. Maybe, when you meet this customer, he appears grumpy and stubborn, but your optimistic outlook allows you to spot the positives in this person. The attitude to follow is the second one, since looking at the world through optimistic eyes allows you to channel positive energy towards the goals you have set for yourself. In addition, this attitude will assist you in overcoming and bypassing the obstacles that stand before you with greater ease. In this process, we at We Are Fiber are by your side, ready to provide you with the services and support you need. Would you like to know more? Contact us today Email: info@wearefiber.com Telephone (It): + 39 02 42 10 11 22 Telephone (United Kingdom): + 44 20 38 70 44 08", "author" : { "@type" : "Person", "name" : "marzia", "sameAs" : "", "url" : "https://www.wearefiber.com/en/blog/author/marzia" }, "dateModified" : "31/01/2022", "datePublished" : "31/01/2022", "headline" : "Positive thinking about sales, the techniques to be used and the rules to follow", "image" : { "@type" : "ImageObject", "height" : 400, "url" : "https://f.hubspotusercontent-eu1.net/hubfs/25104942/Imported_Blog_Media/Image-21-B-1024x576.jpg", "width" : 750 }, "mainEntityOfPage" : "https://www.wearefiber.com/en/blog/2020/10/14/positive-thinking-about-sales-the-techniques-to-be-used-and-the-rules-to-follow", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://25104942.fs1.hubspotusercontent-eu1.net/hubfs/25104942/Risorsa%2037.png" }, "name" : "", "url" : "www.wearefiber.com" } } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "articleBody" : "When we speak of telemarketing campaigns, we immediately think of the classic phone call that comes from a company selling a particular good or service. In reality, telemarketing is much more and, if used in the right manner and in an appropriate context, it can provide great satisfaction. You're probably thinking, But does the commercial phone call still work? If we take the cold call as a reference, the answer is certainly no. The cold call is nothing more than a call to a person who has never shown interest either in the company or in the product. The situation changes completely if we refer to a so-called warm call, that is a ‘hot call’ addressed to a user who has shown interest or has even already purchased a good or a service. Telemarketing is one of our outbound call center services and we are often required not only to sell, but also to conduct market research, collect lead generation and contacts, conduct online surveys, etc. We are able to replicate the required activities with our focused training department, transferring your corporate culture to consumers. The partners who turned to us increased their customer satisfaction rate by 24%, indicating important numbers that testify to the credibility and effectiveness of our work. Types of telemarketing campaigns Telemarketing activities within the call center can take two forms: outbound telemarketing: the operator uses a list of phone numbers provided by the company to contact customers for promotions, sponsorship, data collection, surveys, etc.; inbound telemarketing: customers contact call centers to gather relevant information that can provide a clear and comprehensive answer to their questions. What is the script? As part of the telemarketing activity, operators have a series of fundamental tools at their disposal. One of these is the script, that is the text of the phone call with appropriate guidelines that the operator must follow. The script usually involves the following steps: brief presentation of the company or commercial initiative; a quick interview that may include open or closed questions; phase of motivation, during which the operator, according to the answers collected, must draw up a sort of identikit of the customer to understand any real interest in the marketing campaign; final phase that should end with the achievement of the set objective, such as the sale of a product or simply the release of the customer's email address to receive commercial information, discounts, promotions, etc.; theoretically, there would be an additional final phase called accountability, in which the operator has the task of positively reinforcing the agreement just reached. Scripts in telemarketing campaigns: what is the “Trust” model? A high quality phone script can really make a difference, so it's worth pausing for a moment. When operators call customers, they must first sell themselves, even before a product or service. What does this mean? An operator must win customer trust by being empathetic and attentive to problems. You can have the best product in the world, but if customers don’t trust you, you'll never be able to sell it to them. To reach the predetermined goal, it is possible to use the so-called Trust model, which includes 7 steps: focus the script of the phone call without using useless and distracting words; start off on the right foot; immediately state the reason for the call and introduce yourself; use objections as an opportunity to make an appointment; convince the potential customer of the strength of the offer by highlighting all the advantages; induce the customer always to answer ‘yes’ with well-studied questions; archive the call with the next step in mind. What happens if you put together each step just described? Confidence! This is the scheme that we at We Are Fiber have always followed and which has allowed us to retain numerous customers. In a recent article, we dealt with the efficient management of outbound call centers, providing customized solutions for every need. How to best use telemarketing campaigns Initially, we touched on cold and warm calls. It is worth returning to this topic to underline the importance of so-called ‘hot phone calls’. Telephone marketing makes sense if it is inserted in a targeted strategy, such as inbound marketing. In this case, you are contacting a customer who has already been profiled, who has shown interest in your company and whose information you already have. You can thus create contact lists of customers interested in your proposal and who may already possess a degree of loyalty, so they are more likely to enjoy receiving proposals or promotions. Telemarketing and inbound marketing, when used together, become an explosive mix capable of capturing and conquering an ever wider audience. We help you generate new leads, promote your services and products and expand your market. Would you like to know more? Contact us! There is a professional staff ready to answer all your questions.", "author" : { "@type" : "Person", "name" : "marzia", "sameAs" : "", "url" : "https://www.wearefiber.com/en/blog/author/marzia" }, "dateModified" : "31/01/2022", "datePublished" : "31/01/2022", "headline" : "Telemarketing campaigns: a current strategy now more than ever", "image" : { "@type" : "ImageObject", "height" : 400, "url" : "https://f.hubspotusercontent-eu1.net/hubfs/25104942/Imported_Blog_Media/Telemarketing-campaigns_-1024x576.jpg", "width" : 750 }, "mainEntityOfPage" : "https://www.wearefiber.com/en/blog/2021/06/29/telemarketing-campaigns-a-current-strategy-now-more-than-ever", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://25104942.fs1.hubspotusercontent-eu1.net/hubfs/25104942/Risorsa%2037.png" }, "name" : "", "url" : "www.wearefiber.com" } } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "articleBody" : "Perhaps your business needs a call center and you are wondering how to optimize your assistance service. To have a view of the results of this endeavor, you need to measure your performance and that of the call center. Firstly, it is critical to identify the KPIs (key performance indicators) or the indicators that monitor and record your performance. Using these indicators, you can measure the productivity level of your company, identify the critical issues and make the necessary corrections. In the event that the management of your call center has been outsourced, the indicators to be monitored are already identified at the time of signing the contract. In particular, the KPI considered is called SLA (service level agreement) and commits the outsourcer to maintain certain volumes of calls within a predetermined time. For example, this might entail answering 80% of phone calls within one minute. KPIs to monitor the performance of a call center Here are some parameters that can be set to keep constant watch on the performance of a call center, whether it is an inbound or outbound activity. Response Time How long it takes for an operator to answer an incoming call. This measurement is usually expressed in seconds. Abandon Rate Percentage of missed calls that are not answered. Call Handling Time This is a measure, usually expressed in seconds, of the time an agent is on a call with a user. This time varies according to the nature and complexity of the problem to be solved. Consequently, this is not an absolute metric, but the average call handling time is a metric for evaluating individual teams within the call center. First Call Resolution Percentage of requests resolved in a single call, therefore requiring neither the user nor the operator to undergo a second call. This parameter is actually an agent performance indicator. The better the agent, the higher the individual FCR will be. However, this is not an exact measure, because the resolution of the call may require action from someone other than the agent, such as a supervisor or another department. FCR is difficult to measure accurately and must be carefully evaluated. Transfer Rate In addition to First Call Resolution, some call centers also measure the speed of transfer. This is a measure, expressed as a percentage, of the number of calls that the operator must transfer to someone else to complete. This could be a supervisor or another department. The reason for the transfer could be due to operator fault, user request, or incorrect routing of the incoming call. Idle Time This is a measure, usually expressed in seconds, of the time it takes for an operator to complete a call after the user has hung up. For example, it could be the time taken by the operator to place the required material in an envelope and mail it to the user. Some call centers require operators to handle such problems while the user waits on the phone. This will result in less downtime, but higher call handling time. Waiting Time This is a measure, generally expressed in seconds, of the time an operator keeps a user on hold during a call. It may be as a result of time searching for information or talking to someone else to find an answer to the problem. Many call centers also specify a maximum length of time a user can be kept on hold. Better results with an outsourced call center In the face of high costs and management difficulties, a fundamental form of help for businesses today comes from outsourcing. Entrusting a call center to outsourcing means having lower labor costs. In fact, hiring a resource internally would result in a great burden for the company, which instead will be able to outsource not only the recruitment of personnel, but also training. In this way, it will be able to rely on the highly qualified personnel of the outsourcing company. Another important advantage is that by outsourcing the call center service, the company will not have to worry about investing in new technologies. Outsourcing allows companies to concentrate on core business activities and delegate tasks that are useful for improving products or services outside of the company. If you want to design specific solutions for your business, just contact us at We Are Fiber.", "author" : { "@type" : "Person", "name" : "marzia", "sameAs" : "", "url" : "https://www.wearefiber.com/en/blog/author/marzia" }, "dateModified" : "31/01/2022", "datePublished" : "31/01/2022", "headline" : "Measure call center performance", "image" : { "@type" : "ImageObject", "height" : 400, "url" : "https://f.hubspotusercontent-eu1.net/hubfs/25104942/Imported_Blog_Media/Measure-call-center-1024x576.jpg", "width" : 750 }, "mainEntityOfPage" : "https://www.wearefiber.com/en/blog/2021/01/07/measure-call-center-performance", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://25104942.fs1.hubspotusercontent-eu1.net/hubfs/25104942/Risorsa%2037.png" }, "name" : "", "url" : "www.wearefiber.com" } } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "articleBody" : "Digitization has become a popular concept in today's society, so much so that it can be defined as the Fourth Industrial Revolution or Industry 4.0. The fundamental idea of digitization is to simplify the use of technology and exploit it according to your needs and requirements. It is often mistakenly thought that digitizing means going from paper to digital, but this is too simplistic an explanation. Digital processes have evolved to such an extent that they can play very different parts in the various business sectors. In particular for our purposes, they have assumed a central role in marketing and sales. We at We Are Fiber are able to offer diverse digital processes, to be customized so as to meet different needs and requirements. Do you want to know more about the digitalization of sales processes? Click here to find the ideal solution for your company. How has marketing changed in recent years? Before delving into the digitalization of sales, it is essential to understand how marketing has changed over just a short space of time. Until a few years ago, to find customers, it was enough to attend trade fairs, make appointments, and send emails and catalogs, which were often cold and anonymous. The company-customer relationship was one-sided: the first imposed the product on the market, and the second bought it passively. Today, this no longer works, as customers are increasingly demanding and desire to take an active role in the sales process. Rather, finding new customers now entails inbound marketing. What does this mean? It is not the company that seeks contacts, but the customers themselves who are attracted by the company. Obviously, the process is not that simple, but companies have to put in place a series of strategies capable of attracting customers. The digitalization of marketing and sales is a mandatory process for businesses who want to remain competitive in this environment. For this, it is advisable to rely on professionals in the sector, which is where We Are Fiber steps in. The digitization of marketing The digitization of marketing, which can be defined as marketing automation, is based on three fundamental steps: attract, convert and close. In such a saturated and competitive market, you have to attract the audience with interesting content that your potential target may like. The traffic that arrives on your blog, your social page or your e-commerce site is still anonymous, so you have to profile this in order to identify the suitable conversion mechanisms to transform visitors into identifiable users. At this point, you need to obtain the visitor data, for example, by offering valuable content such as an e-book, a webinar, a tutorial, or a catalog free of charge. The final step involves converting the user from a simple visitor to a buyer and loyal customer. The digitalization of sales Marketing automation helps to intercept customers and carry them through the purchasing process. However, a company's sales also needs to be optimized, which is where a CRM (Customer Relationship Management) system comes in, being software capable of collecting, analyzing and measuring all customer data. You can say goodbye to Post-its scattered around the office or incomprehensible Excel sheets and, instead, adopt a linear and automated system. Knowing your customers' buying habits, tastes and preferences helps you to close a sale faster. Firstly, it is essential to obtain all the information necessary to profile a contact and manage the relationship in the best possible way. Some companies prefer in-person meetings; others have little time available and can only contact prospects and customers on the phone or by using video conferences. For successful growth, it is critical to know the habits of your customers and a CRM is a necessary tool for this purpose. However, processing and studying your customers' data requires time and diverts your attention from the company's core business. This is where we at We Are Fiber comes into play, by supporting your sales with valuable contacts and optimizing all your business processes. The benefits of a CRM CRMs act as information integrators, but at the same time, play an active role in marketing during the sales funnel. By exploiting the data obtained from your CRM, We Are Fiber is able to: understand the keywords of interest to your target; reconstruct the behavior and buying patterns of customers during purchases; understand which products or services attract the most interest, etc. Through monitoring and profiling customers, we help you optimize and refine the entire sales process. In the collection of data, we at We Are Fiber fully comply with the GDPR legislation, tracking and gathering data and information on customers by adhering to current regulations. Do you want to take your company to an ever higher level? Contact us and together we will find the perfect strategy for your needs. Email: info@wearefiber.com Telefono (It): +39 024 210 1122 Telefono (Regno Unito): +44 203 870 4408", "author" : { "@type" : "Person", "name" : "marzia", "sameAs" : "", "url" : "https://www.wearefiber.com/en/blog/author/marzia" }, "dateModified" : "31/01/2022", "datePublished" : "31/01/2022", "headline" : "How to digitize sales processes to be competitive in the market?", "image" : { "@type" : "ImageObject", "height" : 400, "url" : "https://f.hubspotusercontent-eu1.net/hubfs/25104942/Imported_Blog_Media/Digitize-sales-1024x576.jpg", "width" : 750 }, "mainEntityOfPage" : "https://www.wearefiber.com/en/blog/2020/09/14/how-to-digitize-sales-processes-to-be-competitive-in-the-market", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://25104942.fs1.hubspotusercontent-eu1.net/hubfs/25104942/Risorsa%2037.png" }, "name" : "", "url" : "www.wearefiber.com" } } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "articleBody" : "Opening and managing a call center is a rather complex activity, yet this can also produce ample opportunities. Obviously, opening a call center implies a considerable economic investment, combined with the ability to manage the various technical, organizational and bureaucratic aspects, in compliance with legislative regulations. So, is it worth opening a call center? In this article we will try to provide you with an answer. Aspects to consider when opening a call center Firstly, much depends on the sector for which a support call center is needed. For example, the likes of promotional activities, the sale of products to individuals or companies, the activation of contracts for the supply of electricity and gas or telephone, and internet and pay TV services, constitute only part of the work that this type of structure can handle. A call center can, for instance, manage customer service or a remote switchboard, carry out a technical help desk service, or release tourist or social information, to mention but a few of the activities that can be implemented. Today, with the widespread use of digital tools, often alongside traditional telephone assistance services, the use of dedicated chats and messages in real time is added, with the possibility of offering immediate, rapid and direct support. Opening a call center also requires physical space and the necessary tools for the operators to work. Last, but certainly not least, highly qualified personnel is a necessity. The obstacles to opening a call center To open a call center, depending on the size of the business, the number of employees, and the services you want to offer, you will require a variety of elements with very variable costs. If you wish to open a small call center from home, with minimal staff, or even without employees, a fairly low investment will be sufficient. To open a large call center, on the other hand, with the setting up of a real office, the hiring of qualified personnel, and the creation of a real service business, a budget of 50,000 euros or more may be necessary. All solutions require the preparation of workstations. In addition to an internet connection and a good telephone subscription, it will be necessary to purchase telephones, computers, and headphones. Furthermore, when opting for the opening of an office dedicated to a call center, workstations must be separate for each operator, allowing greater acoustic insulation, as well as a set up according to the most recent regulations. Particular attention should be paid to the choice of software. The market offers specific software for call centers, capable of managing and organizing, as well as monitoring telephone calls and the work of operators. These are generally customizable, based on the number of operators, workstations and the type of service offered, and can be subsequently expanded in the event of an increase in telephone calls. Outsourcing a call center: a solution suitable for everyone In the face of high costs and management difficulties, a fundamental way around such challenges today comes in the form of outsourcing. Outsourcing services bring many advantages, especially in the call center and contact center sector. Entrusting a call center to outsourcing means being able to count on greater flexibility and lower labor costs, as well as reduced costs in recruiting and training personnel, zero technological investments, and an increased focus on the company's core business. Greater flexibility means that the company does not have to bear the cost of labor connected with the contracting of resources dedicated to customer relations, with a reduction in the relative expense. It also means not having to face the commitment to choose first and train after in terms of contact center operators. It implies being able to count on the professionalism guaranteed by specialized companies in the sector. Such companies can ensure, in addition to the presence of qualified employees, the availability of ad hoc technologies that, otherwise, would have to be purchased. Finally, outsourcing responds to the lean organization theory, based on the assumption that it is necessary to focus on the typical activities of the core business and delegate non-core activities to others outside the company, so as to focus on what is needed for improvement. of the products or services. If you want to design specific solutions for your business, just contact us at We Are Fiber. Email: info@wearefiber.com Telephone (It): + 39 02 42 10 11 22 Telephone (UK): + 44 20 38 70 44 08", "author" : { "@type" : "Person", "name" : "marzia", "sameAs" : "", "url" : "https://www.wearefiber.com/en/blog/author/marzia" }, "dateModified" : "31/01/2022", "datePublished" : "31/01/2022", "headline" : "Is it Worth Opening a Call Center?", "image" : { "@type" : "ImageObject", "height" : 400, "url" : "https://f.hubspotusercontent-eu1.net/hubfs/25104942/Imported_Blog_Media/call-center-1-1024x576.jpg", "width" : 750 }, "mainEntityOfPage" : "https://www.wearefiber.com/en/blog/2020/11/12/is-it-worth-opening-a-call-center", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://25104942.fs1.hubspotusercontent-eu1.net/hubfs/25104942/Risorsa%2037.png" }, "name" : "", "url" : "www.wearefiber.com" } } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "articleBody" : "Advantages and methods of use: everything you need to know about CRM and how to use it for every company that wants to grow and expand. CRM is a winning business strategy that will optimize the resources available and increase the company's turnover, significantly raising the level of customer satisfaction of clients. CRM, the acronym for customer relationship management, helps companies manage the profiles of potential or loyal customers to develop strategies to understand their needs and expectations to improve commercial relationships. What is a CRM software used for? Mainly to organize contact information, track interactions with old and new customers, and optimize sales as these critical operations are necessary for companies and startups who want to manage marketing processes with professionalism and efficiency. We Are Fiber stands by your side to implement a CRM efficiently, helping you to maximize the resources available and make the most of them. In the following article, more details will be provided about how CRM works and why you need it to shift your business into a higher gear. Discover all the advantages of outsourcing CRM The three macro areas of CRM CRM can be divided into three macro-areas: operational, analytical, and collaborative. The operational CRM supports the activities of supply chain and transactions with the company's IT system, front-office activities for the automation of sales forces and business marketing, mobile office activities for other support services and back-office for order management. The analytic CRM focuses on the collection and analysis of data. The collaborative CRM allows us to offer a personalized service to each customer and is composed of the main communication tools such as email, phone calls, web pages, etc. Why use a CRM? An advantage of CRM is that it helps companies proactively work with contacts to support relationships with potential and existing clients. A CRM system empowers customer-facing teams with the correct data to create top-rated customer experiences. A CRM allows you to document conversations held in person, through live chat, email, phone, or other channels, which enable the company to attend to customers’ specific needs in an individualized way. How to use CRM to increase sales Here we are at the heart of the question: how to best manage CRM to optimize sales? With the collaboration of We Are Fiber you will show you the mechanisms and the tips of CRM, improving the production process, and strengthening your brand awareness in the eyes of customers. The CRM is also able to monitor activity on your sales team, to immediately highlight any critical issues and optimize revenue. You can constantly monitor the purchasing behavior of your customer so as to present the best offer at the right time according to their needs. By doing so you can take advantage of upselling, a very effective sales technique if used correctly. To give a practical example, when a customer buys trousers in a clothing store he will probably need a belt. Upselling is just that: using information about a customer, such as purchasing habits and previous behaviors, to recommend the service or product related to his needs. In this regard, consideration should be made: many companies focus more on winning new customers, rather than on retaining those already acquired. In fact, this is a mistake, as new customers can be harder to obtain and require more effort, while loyal existing customers are much more likely to come back to you. In this case, the CRM can provide useful information about your customer, such as the purchase history, so that you can offer them a related product that he has not yet purchased. So there you have it, an introduction to the benefits of CRM systems. If you want to know more, contact us by phone or email. A professional and competent team will be ready to answer all your questions. CRM will be the launching pad for your company, come and find out how!", "author" : { "@type" : "Person", "name" : "marzia", "sameAs" : "", "url" : "https://www.wearefiber.com/en/blog/author/marzia" }, "dateModified" : "31/01/2022", "datePublished" : "31/01/2022", "headline" : "How to increase sales with a CRM service: the complete guide", "image" : { "@type" : "ImageObject", "height" : 400, "url" : "https://f.hubspotusercontent-eu1.net/hubfs/25104942/Imported_Blog_Media/data-entry-2-1024x708.jpg", "width" : 750 }, "mainEntityOfPage" : "https://www.wearefiber.com/en/blog/2020/07/20/how-to-increase-sales-with-a-crm-service-the-complete-guide", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://25104942.fs1.hubspotusercontent-eu1.net/hubfs/25104942/Risorsa%2037.png" }, "name" : "", "url" : "www.wearefiber.com" } } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "articleBody" : "If your call center productivity is struggling to take off and you are looking for a way to optimize it, you are in the right place. In this article, how to improve call center activity wisely and without spending excessive amounts will be explained. First of all, you need to understand why your inbound call center business is not working and the factors that slow down its growth. How to open a thriving call center? You need to identify the KPIs (Key Performance Indicators) firstly, which are the indicators that act as a sounding board for your performances. Using these indicators, you can measure the productivity level of your company, identify critical issues, and make the necessary corrections. We Are Fiber supports you with advanced instruments and software, to give new impetus to your call center activity. Click here to know the services offered by our company for small and medium-sized enterprises. The multi-channel dimension of the call center In general, the call center is perceived as a workstation where operators answer customer calls. This is undoubtedly the case, but this concept must be extended to a multi-channel perspective. In practice, the operator, in addition to answering calls, must also manage chats, messages, emails, and possibly social networks. It might seem like a titanic enterprise, but in reality, thanks to modern software operators, all customer requests on various channels can be managed with great ease. A more organized and structured management of the activity is therefore guaranteed, improving productivity and providing a clear and transparent response to customers, for the benefit of the reliability and professionalism of the company. What is the average management time? For a successful inbound call center it is important to understand the concept of average management time, also known by the acronym AHT (Average Handling Time). The average management time includes the phase of telephone conversation with the customer, and that is necessary to draw up a report on the call. Never as in this case, is the saying time is money more relevant since the number of calls to be managed can be very large, and therefore it is necessary to answer and resolve any doubts and problems quickly. We Are Fiber has modern, easy-to-use software that lowers call handling times and improves overall call center productivity. Customer satisfaction The customer is the fulcrum around which all the call center activity revolves. The customer’s satisfaction is the yardstick to understand if your telephone support service works or not. In this regard, surveys are recommended using the Likert scale, which uses a score ranging from 1 to 5. The CSAT (Customer Satisfaction Score) indicator, which precisely measures customer satisfaction, is closely linked to the FCR (First Call Resolution), i.e. the operator's ability to solve the customer's problem right from the first contact. In this case, it is expected immediately after checking the degree of customer satisfaction. It is one of the most appreciated indicators by companies since it optimizes productivity and improves customer satisfaction In addition to solving problems quickly (therefore operators must be adequately trained), it is also advisable to lower the waiting time for customers for excellent user experience. The two things are closely interconnected: the faster the time to resolve critical issues, the greater the operators available, and consequently, the shorter the wait for customers. Opening a call center in Albania is convenient: that's why We Are Fiber has several call centers in Albania, an increasingly convenient solution both from an economic and logistical point of view. Undoubtedly the main advantage is represented by the lower cost of labor; therefore, delocalization is a trendy solution among companies. The salary, although lower, is calibrated on the cost of living, and in fact, many Albanian students decide to work as telephone operators by reconciling the activity with their studies. How to open a call center: useful tips If you don't have a call center yet and you have to start from scratch, you need to carefully evaluate some aspects. Do you have a small company and a limited budget? Then it is recommended you begin with a 3-station call center, and then expand it later if your business starts to take off. Telephone operators must be chosen carefully, favoring those who are familiar with modern technologies, but also capable of relating to the public and with excellent problem-solving skills. We advise you to draw up an articulated business plan, keeping costs and revenues under control to carefully choose future strategies. For all these operations you can contact We Are Fiber, the right partner for companies that want to differentiate themselves from their competitors in style. Contact us!", "author" : { "@type" : "Person", "name" : "marzia", "sameAs" : "", "url" : "https://www.wearefiber.com/en/blog/author/marzia" }, "dateModified" : "31/01/2022", "datePublished" : "31/01/2022", "headline" : "Is your call center failing? See our advice on how to make it succeed", "image" : { "@type" : "ImageObject", "height" : 400, "url" : "https://f.hubspotusercontent-eu1.net/hubfs/25104942/Imported_Blog_Media/How-to-improve-call-center-activity-1024x576.jpg", "width" : 750 }, "mainEntityOfPage" : "https://www.wearefiber.com/en/blog/2020/08/05/is-your-call-center-failing-see-our-advice-on-how-to-make-it-succeed", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://25104942.fs1.hubspotusercontent-eu1.net/hubfs/25104942/Risorsa%2037.png" }, "name" : "", "url" : "www.wearefiber.com" } } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "articleBody" : "Inbound and outbound call centers are essential services for companies. Indeed, every company needs to provide customer support to ensure the smooth-running of their business. But why do some call centers work, while others become disastrous? The differences between call centers are varied and depend on the way the service is managed and the professionalism of the operators. But not only that, there are many other aspects to consider, which we will detail in this article. Those unfamiliar with the world of call centers have a number of questions. The first of which could be understanding the difference between outbound and inbound call centers. The answer is simpler than you think: the difference depends on who is calling. Let's delve into the details of what this means. Inbound and outbound call centers: the difference between two fundamental services Call centers are used to communicate with and assist customers or to acquire new ones. Here lies the key difference between inbound and outbound call centers. We will examine the intricacies of this below. The inbound call center provides assistance to consumers trying to find solutions to a particular problem. Operators must support the customer by offering customer service. Essentially, they answer customer questions and try to solve issues. We can summarize the primary functions of the inbound call center as: Answering calls from customers; Providing information on the products and services offered; Handling complaints; Explaining the procedures for solving a problem; Redirecting unsolved tickets to another service level. The outbound call center promotes the company through targeted actions and strategic marketing. In this case, it is the operator who makes the call to propose surveys, offers or to guide customers in their choices. The operator’s job is to test the ground for sales and intercept new customers. What outbound call centers can do: Market research; Lead generation; Teleselling; Collecting feedback and opinions on the product or service. In both cases, it is necessary to guarantee a simple, comprehensive and conclusive experience. A satisfied customer will certainly be a customer who will return to buy. What the inbound call center does and how to improve it Taking care of customers is the secret to an inbound call center that guarantees results. In fact, customer service is essential to establishing unique and lasting relationships over time and ensuring that customer satisfaction jumps to a percentage close to 100%. Today, the term call center is used less frequently, to make room for contact centers. These are modern and evolved versions of the call center. The functions of the contact center include the classic management of incoming calls, together with assistance across multiple communication channels, such as email, chat, messages and social networks. Multi-channel communication has become a critical element in the society in which we live. Customers are accustomed to using different tools to communicate: younger people prefer social media, while traditionalists often opt for emails and those who cannot do without voice contact with the operator continue to favor the telephone. Being present on all channels means putting customers’ needs at the center and interacting by way of a personalized service. Here are some tips to improving inbound call centers: Aim for customer loyalty: prove that you deserve the trust of customers in every interaction; Build a relationship that lasts over time: you must always be present and communicate with the different company channels; Know the needs of customers: each person has unique characteristics and needs, where your customer service must be designed to satisfy every single need; Personalize your service: interactions must be tailored based on the interests and preferences derived from the knowledge you have of the customer; the result is messages and proposals that are more relevant to the customer, which add value to the relationship and strengthen the bond with the brand. To achieve the desired objectives, technological investments and an increase in dedicated personnel are required, where these must be prepared and trained. These aspects discourage the development of a working contact center. The solution, which has proven successful for many companies, is to turn to external organizations for customer service management, so benefiting from the many economic and management advantages. Outsourcing is the winning choice for your inbound call center Contact with customers is the most important touchpoint that affects the quality of the customer experience, or rather the overall experience that the consumer has while interacting with the brand. If the customer has a good experience, he or she will be satisfied and likely remain loyal. For the company, it means greater credibility, the acquisition of new customers and the maintenance of existing ones. By outsourcing your inbound call center, you can focus on your core business activities and outsource customer service. With We Are Fiber, you can be sure of having qualified personnel without the burden of training new employees and making investments in new technologies. Our company specializes in inbound and outbound call center activities. For over 10 years, we have been providing our customers with a wide range of services to respond in outsourcing to all marketing, communication and assistance needs: from customer satisfaction to telemarketing, from market surveys to chat assistance. Are you ready to consider outsourcing your business? Our consultants are at your disposal to analyze your needs and propose the best solution. You can also test our services with the “Try and Buy” formula: try our service for 3 months before choosing us as your partner. Contact us now.", "author" : { "@type" : "Person", "name" : "marzia", "sameAs" : "", "url" : "https://www.wearefiber.com/en/blog/author/marzia" }, "dateModified" : "31/01/2022", "datePublished" : "31/01/2022", "headline" : "Call centers: keeping in touch with customers, from assistance to telemarketing", "image" : { "@type" : "ImageObject", "height" : 400, "url" : "https://f.hubspotusercontent-eu1.net/hubfs/25104942/Imported_Blog_Media/Inbound-and-outbound-call-centers-1024x576.jpg", "width" : 750 }, "mainEntityOfPage" : "https://www.wearefiber.com/en/blog/2021/08/10/call-centers-keeping-in-touch-with-customers-from-assistance-to-telemarketing", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://25104942.fs1.hubspotusercontent-eu1.net/hubfs/25104942/Risorsa%2037.png" }, "name" : "", "url" : "www.wearefiber.com" } } ```