What is customer service and how is it used?
If you have a company, you will surely understand how important customer service is and know how...
The web offers a world of opportunities to launch a new business, and e-commerce is the new frontier of marketing, as it allows you to open online platforms without necessarily having a physical sales point.
If you are wondering how to launch an e-commerce site, you need to understand what services are needed to differentiate yourself from your competitors. We Are Fiber specializes in services such as customer care, sales support and the creation of multilingual sites to give you access to an international market.
With a professional company like We Are Fiber behind you every step of the way, you will be able to build a site tailored to the needs of your customers.
Why create a multilingual site?
If you are wondering how to create a successful e-commerce platform, it is recommended to build a multilingual site. Even if you start with a small platform destined for local or regional sales, expanding to a multilingual site will grow your business across national borders. After all, the largest commercial giants were born as small companies and then expanded to every corner of the world.
A multilingual site is a reputable business card for both your customers and your partners. Furthermore, it is much more convenient and beneficial to set up a multilingual site from inception, rather than implementing this function down the line.
Right from the start, your site will have a professional profile and have the potential to reach foreign customers. In order for this to work, you will need to have a reliable and proactive logistics service, which we will explain below.
How does e-commerce logistics work?
To understand how to start an e-commerce business you have to ask yourself another fundamental question: how to manage logistics?
The logistics for e-commerce must ensure rapid and cost-effective delivery, as these are the conditions demanded by online consumers. The logistics of e-commerce differ from the traditional way as they often involve unusual requests. They are also unpredictable ranging from periods of very high demand to times of almost zero requests.
Due to the unreliable nature of e-commerce, it is necessary for you to optimize your logistics by using specialized software. From managing the warehouse and updating information in real-time, to avoiding stock shortages and ensuring the availability of products on demand. Using a specialized system makes it easier for you to communicate the availability of the goods, and organize discounts and promotions if you have surplus stock that needs to be moved to avoid depreciation or deterioration.
We Are Fiber uses sophisticated and cutting-edge software capable of forecasting requests throughout the year, perfectly managing the warehouse and optimizing the available spaces.
The importance of customer care
In order to implement an effective e-commerce site, you have to prioritize customer care and operate from the assumption that the whole project revolves around the customer, for whom you have to provide personalized and tailored services.
Customer care is nothing more than customer service which takes place before, during and after the sale. However, you must have a specialized team capable of supporting customers, answering their questions, solving their problems, managing their complaints and handling product returns.
Customer feedback and reviews offer essential insight into the success of your business, so pay close attention to complaints or on the contrary to compliments from consumers. Sifting through the various reviews will help you understand the strengths and weaknesses of your business.
Another keyword is omnichannel, understood as a flexible customer care service capable of handling customer requests rapidly. To do so, you need to take advantage of all the channels available such as telephone, instant messaging, live chat, chatbot, and email while taking into account your target audience.
Sales support
Finally, you need an outbound call center capable of supporting sales from your various campaigns, these may include telemarketing, telesales, lead generation, database cleaning, market research, etc.
We Are Fiber provides you with an efficient service capable of collecting feedback and contacts through an online survey platform, thus helping seize all the opportunities you can to help your business fly. You can conduct market research in a targeted way, gain reliable data to understand market trends, and consequently modify or adapt your production according to the changing needs of consumers.
Want to learn more about how to launch a successful e-commerce platform?
Contact We Are Fiber, our professional and qualified staff will give you the right information to give your e-commerce wings.
info@wearefiber.com
Telephone (it) + 39 02 42 10 11 22
Telephone United Kingdom) + 44 20 38 70 44 08