Why you should manage Customer Care through Social
What is Social?
Most companies use e-mail to communicate with their customers, but many overlook one of the most profitable forms of contact: thenewsletter. Sending out a newsletter periodically is a great way to offer customers added value, such as important information, tips or special sales announcements.
But, in order to be successful and not end up in spam, what must a newsletter contain?
The structure and content of a newsletter are crucial. If done correctly, they can lead to increased sales and impress your customers. A valid newsletter must contain quality content and not just the usual advertising for your brand.
The contents and timing of a newsletter
Today, most newsletters are managed automatically and sent at regular intervals. In general, this method allows you to keep up interest with readers, without risking being intrusive.
Beyond the weekly or monthly frequency of a newsletter, it is the content which is of the utmost importance. A newsletter is not the right medium for articles of over 2 000 words or insights which are overly demanding. Readers get bored easily and often have little time to read lengthy content.
For this reason, the best performing newsletters are those structured with short paragraphs and which offer statistics or topics related to the needs of your customers.
Some tips for the content of a newsletter:
- A column with real testimonials: these are considered very reliable to readers
- Advice on the company's sector: for instance, an eyewear shop might answer questions on how to properly care for and clean eyewear
- Enter an email address to which your readers can send their questions, where you indicate that you will answer these in the next newsletter
- Stories related to products and services: for example, a paint shop may offer articles on how to decorate one’s house
- Interviews with experts: interviews are always considered interesting content
- Promotions, special offers or coupons: it's okay to promote your business, as long as that's not the main focus of your newsletter
Designing an effective newsletter
We can't ask customers to be loyal if we provide them with nothing in return. It is therefore essential to make readers of your newsletter feel that there is a real advantage in subscribing to the communication from your company.
Many businesses know that a newsletter can be a valuable tool for customer service, but are unsure of how to create one and make it both easy to read and attractive.
If this is you, there's no need to hire a professional designer or spend days or even weeks trying to put together an eye-catching layout.
We Are Fiber is here to help you choose the right online customer care strategy.
Would you like to know more?
Contact us. Together, we will find the best solution for your business and, above all, for your customers.
Email: info@wearefiber.com
Telephone (It): + 39 02 42 10 11 22
Telephone (United Kingdom): + 44 20 38 70 44 08